Born in Belgrade, Serbia, Aleksandar developed a strong interest in hair artistry from a very young age. His journey began at the Beauty School and continued onto numerous apprenticeships, studying alongside some of the best in the industry. He took his education further by attending countless seminars and classes throughout Europe at Graham Webb, Toni & Guy, Vidal Sassoon, Long Hairdressing and Tigi.
After many years of studying and continuous learning, he was finally able to make his dream into reality by eventually founding Alexandar Salon in downtown Belgrade. The word about his talent and skills spread quickly and he suddenly became the most demanded hairdresser in the city of Belgrade. He carried the same dream to the American soil, where he opened his second Alexandar Salon in Atlanta, Georgia in 2007. Both salons are European inspired, blending the finest of worldwide hairstyling innovations. Aleksandar’s passion, talent, knowledge and remarkable experiences have brought Alexandar Salon reputation and recognition in the beauty industry, both locally and internationally, for over 28 years.
Aleksandar has won numerous awards for his extreme talent and artistry. He has been a part of the WELLA TOP STYLIST TEAM for the past 11 years, all of them extremely rewarding. He embraces his role as a Top Stylist with true pride and joy. As an educator, Aleksandar travels nationwide teaching aspiring stylists in various cutting/coloring techniques and WELLA trends. He was a guest in many well-known salons that take part in styling some of the biggest celebrities today. He has also participated in a variety of photo shoots for major fashion magazines such as ELLE, Atlanta Brides, JEZEBEL, The Atlantan, Perfect Hair London, etc. He has also been an active participant in New York Fashion Week and other renowned runway shows. Aleksandar takes tremendous pride in his work and uses the power of positive thinking to achieve the best results possible. It is his personal goal to continue to grow as an artist and excel in his craft and to ultimately share all his learns throughout his career.